Guides
Straight answers on paid ads, social media, e-commerce and strategy, written from the accounts we run every week.
Paid ads
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How to choose a Google Ads agency in Glasgow
The questions to ask a Google Ads agency in Glasgow before you sign, what good reporting looks like, and the warning signs to walk away from.
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Why your Google Ads aren't converting: 9 things to check
Clicks but no leads or sales from Google Ads? Work through these nine checks, from tracking and search terms to landing pages, to find the leak.
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ChatGPT Ads in the UK: what they are and whether you should test them
ChatGPT Ads went live in the UK in June 2026. What the ads look like, who sees them, how targeting works, and how to run a sensible first test.
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Google Ads vs Meta Ads: which should your business use first?
Google Ads captures people already searching. Meta Ads creates demand. How to decide which channel to start with, and when to run both.
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How to set a Meta Ads budget for a small business
A practical way to work out how much to spend on Facebook and Instagram ads, based on your margins and target cost per sale, not guesswork.
Social media
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What social media management should include (and what to ask before you pay)
What a social media management service should cover for a small business, what to expect each month, and the questions to ask before you sign up.
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Should you outsource social media? In-house vs freelancer vs agency
The real trade-offs between doing social media yourself, hiring, using a freelancer or an agency, and how to decide what suits your business.
E-commerce
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Shopify checkout drop-off: how to find where you're losing sales
People add to basket but do not buy. A step by step way to find where your Shopify checkout loses sales, and the fixes that matter most.
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Google Shopping and Performance Max for Shopify: a setup checklist
How to get Shopify products into Google Shopping and set up Performance Max properly, from product feed and tracking to structure and reporting.
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GA4 e-commerce tracking: how to make sure every sale is counted
If GA4 shows different sales from your shop, your ads are optimising on bad data. How to check GA4 e-commerce tracking and fix common faults.
Strategy
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How to build a digital marketing strategy for a small or medium business
A practical six step way to build a digital marketing strategy for an SME, from targets and tracking to channels, budget and reporting.
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How to measure marketing ROI: ROAS, CPA, CAC and lifetime value explained
The numbers that tell you whether your marketing is making money, how to calculate each one, and how to set targets from your own margins.
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